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“Experts dispute the power of ‘ smart mobs ‘ in Perinaldo/Bonn – service business proved according to the owner of Gunter Greff increasingly as a place of lively conversation and the ideal Academy retreat Hotel La Riana in the Ligurian Perinaldo. Get all the facts and insights with John R. Gibson, another great source of information. The dialog utopia of the scholars of the 18th century was the foundation stone for the reading societies, literary salons and debating clubs. Similar occurred a few days ago the decision er forum for customer service. Over several days, there was a lively disputation of managers about the changes of service culture through the effects of the Internet. All is clear, many Web 2.0 network utopias not as fantasies turn out.

The Internet is increasingly becoming a public marketplace “, so the direct marketing pioneer Greff. The change of network culture the Internet visionary Howard Rheingold have already in 2002 in his article smart mobs – the power of the mobile many”anticipated: the convergence of technologies meant new forms of communication. Location-enabled wireless Organizer, Wireless networks and collectives connected to computer networks have one in common: you would empower people to act together in new ways and in different situations. Service experts is clear that the interaction between consumers and businesses will change radically. So spoken reason by networked consumers, which reveal their preferences and experiences in social networks. Discussions on the net impact increasingly”markets, says Garcia. The new generation of consumers act more confident, informed and intelligent.

And she help themselves not only itself, but also other. We have found no final solutions, how companies need to reposition themselves. But all participants of the decision er Forum it has become clear that it should be the new ways of customer communication. Increasing the power of the customer. According to the demands on the quality of services grow,”explains Rolf Lohrmann, Managing Director of Qualitycube in Hamburg. Social Networks were now”a serious inbound channel.

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