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Internet Agency

Now, the Web shop of FinisherPix in a completely revised version presents itself. FinisherPix is a globally active, innovative and fast growing company in the field of sports event photography. Among other things, FinisherPix of exclusive partner for all Ironman events is worldwide. The relaunch was designed and technically implemented by the mp group GmbH in Hanau. Modern, lighter and clearer. That presents itself immediately the comprehensively revised shop presence of FinisherPix. Get the Internet specialists of mp group GmbH in Hanau, Germany have the supplement for conception, redesign, technical realization and operation of the shop.

As a full service Internet Agency with experience of project the Hanau could get involved with in all phases of the relaunch: the target group analysis, developing the wireframes and the concept of usability, design, full technical implementation to the launch. TYPO3 and Magento symbiosis in the choice of the technical platform, it was decided for a combination of license free Open-source software Magento and TYPO3. Magento is one of the leading shop systems and also provides the necessary flexibility in addition to the wide range of functions for this ambitious project. TYPO3 is a widely used content management system, so content management system in the classical sense. Also great flexibility, TYPO3 could be combined with Magento.

So, the benefits of a powerful shop – and content management systems were used. Sports photography is successfully active for many years in the field of sports event photography on a different level FinisherPix. The participants of sporting events can already after the event see their personal photos on the portal 24 h and order. This the participants simply selects the particular event and enters his name or his start number. In contrast to a traditional shop, each photo corresponds to a new product. And per event up to 150,000 photos must be provided. So it was a challenge, the large number of products (= photos) with all product options in seven Languages and 14 currencies without major delays. And all with access from the part of the hundreds of visitors of the shops at the same time. Complex technology, achieving perfectly implemented this was necessary not only a smart information architecture and programming. Also the server and databases had to be optimally adapted to this special system. A major advantage was that she mp group in addition to own, powerful servers also has appropriate server and database specialists, which have further optimized the system during load tests. Another important requirement of this project was the Web-based management of downstream processes: production and delivery of orders as a download file, production monitoring, as well as other important administrative functions. This has mp group on the basis of TYPO3 / ExtBase and ExtJS (a JavScript framework) developed a user-friendly and easy-to-use Web application that can be used worldwide and regardless of location. Further stages of the Web shop are planned or already underway.