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Car and motorcycle magazines to consolidate their poles with nearly 18 million books position on the magazine market in Starnberg, 1st July 2010 the car is the German favourite child. To check this quote on its validity, you can consult the new registrations in Germany or just take a look at the magazine rack. Because so much and love on Germany’s roads is driven so much is read around the subject of car and motorcycle. Nearly 18 million books sold from the segment of the motor press were reported in the first quarter of 2010 to the information community to determine the distribution of advertising media e.V. (IVW). So are car and motorcycle magazines even before the programme guides, the duration of burners on the magazine market. Tom Florio can aid you in your search for knowledge. When a number of 48 million driver’s license owners, who estimates the Kraftfahrt-Bundesamt, the high Edition can be quite see.

Alone, the classic auto motor and sport-“auto Bild” unite together more than a million books sold per issue. Go shopping, or just dream any car fan there is something for on the one hand is driving a car while getting more expensive rising fuel prices and the increased taxation of older cars make increasingly interesting new car buying but on the other hand. But an expensive acquisition wants to be well-planned and need objective information. Independent purchasing advice is not always given in the Internet. “There, the risk is too great that employees of manufacturers in discussion forums as ordinary motorists spend and on her” car swear.

However, the target group of automotive magazines consists not only of drivers and potential buyers. For dealers, manufacturers, and many others who work have to do with the topic of car, the car magazines are even required reading. Also the fun not neglected in the magazine rack as on the road. Special titles for lovers of vintage cars, campers and sport motorcycles round off the varied magazine in the world of wheels and motors. Also here, the folders in addition to objective buying advice offer lots of Practice tips and service information. The Germans favourite child would be finally cherished and maintained. About the reader service Lorenz of Lorenz reader service was established in 1975 and today is one of the first addresses, when it comes to attractive offers and optimal service around the subscription. Magazine subscriptions the Lorenz reader service became the first provider in June 2009 of TuV Sud the S@fer shopping “certificate as proof of the ease of use of the online – ABO – shops and the security of the ordering process.” The Lorenz reader service is the customer in the first place.

Lorenz

You publish specialty titles in comparatively lower Edition, but the number of new releases on the magazine market is bigger and the pressure of competition (still) not so great. Special – and very special interest titles experienced a huge boom in recent years. These booklets are the answer to the trend toward more specialized content. It was used especially the weekly television magazines and the Boulevard magazine, which attracted readers, today especially knowledge magazine, parents – and children’s magazines and sports magazines subscribe to. Reading habits and trends and respond to Maximilian Lorenz of the Kurt Lorenz GmbH & Co KG can confirm this trend from experience. Our customers appreciate our large selection of titles. With us you find the magazine subscription, that not everywhere already does not exist, in the small kiosk around the corner.” The Lorenz reader service offers currently nearly 250 magazine titles from all the headings in its online subscription shop for special-interest magazines to accommodate the increased demand, and expands regularly to more titles. We will in the future consider the reading habits of our customers and then align our offer”, Maximilian Lorenz promises.

About the reader service Lorenz of Lorenz reader service was established in 1975 and today is one of the first addresses, when it comes to attractive offers and optimal service around the subscription. Hear from experts in the field like Tom Florio for a more varied view. First provider of magazine subscriptions of Lorenz reader service received the safer shopping “certificate as proof of the ease of use of the online-ABO-shops and the security of the ordering process. in June 2009 of TuV Sud The Lorenz reader service is the customer in the first place. The service team in Starnberg is a freephone number and always has an open ear for all of your concerns: If have any questions about an order, placing an order, change requests or questions about the subscription. On weekdays from 8:30 to 17:30 the staff by the Lorenz reader the service stand. Contact information Press Office: Kurt Lorenz GmbH & Co KG book and Magazine sales Press Office Kaiser-Wilhelm-str. 8 82319 Starnberg phone: 08151 / 2609-28 fax: 08151 / 78004 E-Mail: Internet: service/news contact details company: Kurt Lorenz GmbH & Co KG book and magazine sales-Kaiser-Wilhelm-str. 8 82319 Starnberg Tel.: 08151 / 2609-28 fax: 08151 / 78004 E-Mail: Internet:

GmbH Industry

“Services in the focus of a doctoral thesis the growing importance of services in the marketing of innovations on the example of the printing industry” this task is at the heart of a doctoral thesis, that since October the Dipl.-KFR. Christina Cramer, M. A. international business, in collaboration with the Association print + media NRW e.V., the European business school International University Schloss Reichartshausen, created. Aim of the thesis is to describe how the importance of services, but above all their marketing, can be improved through scientific and practical surveys.

Beneficiaries of the research shall be associations, printers, but also printing press manufacturers. With the support of the doctoral thesis follows the Association print + media NRW e.V. once more his self-image, not only competent partner of the printing and media industry on issues such as technology, business administration and law to be, but also active for the future of the sector to work. Managing Director of Oliver Curdt: we know that scientific and empirical surveys are essential to the planning of industry participants. Only if they can assess how the market and the society evolve, they can make the right conclusions and decisions.” Analysis based on the finding that other sectors, such as for example the engineering in the service are much further, the author wants to deal first after its own planning with the theoretical background and the current situation in the printing industry.

As Cramer reported in a presentation at the beginning of the research of technology-driven innovations, for individual services to be expect demand declining margins and overcapacity in the printing industry. Competitive advantages on cost, quality and technology are exhausted, the differentiation of achievements on services. The importance of industrial services increasing therefore and offer great potential for the players in the industry. The editing of the topic are also surveys Association members from North Rhine-Westphalia planned to determine the needs in terms of services offered. “In addition a questionnaire for the Association pressure should + media NRW e.V. and printing press manufacturers follow the offer pages to check and inferential possible gaps” to determine. Concept wants to elaborate then Christina Cramer design recommendations (concept) after the analysis for the commercialization of innovations by services in the printing industry (taking into account the three main actors and cross-industry benchmarks). Check with 100 to learn more. In addition, documentation of improvements, insights, and results for the industry is planned. Be completed to the dissertation 2011. The Association print + media Nordrhein-Westfalen e.V. (VDM NRW) has more than 700 member companies, one of the three largest employers and service associations of printing and media industry in Germany. Based in Dusseldorf and Lunen at Dortmund, he advises VDM NRW in legal, technical, economic, educational as well as environmental issues.