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BMW Mercedes Passengers On The IAA Guides

Exhibitor BMW turns ambient advertising in Frankfurt taxes of competitor Hamburg, September 14, 2009. Before the start of the 63rd IAA on Thursday, the Munich-based automotive group entert today 300 taxis of the fair city. Almost every fifth taxi in the city Frankfurt am Main only Mercedes vehicles advertises on interior surfaces for the BMW driving pleasure. The transposed TAXi AD GmbH presents the concept car BMW exhibited in Hall 11 about the next two weeks on seatbacks and head restraints vision efficient dynamics. (Similarly see: Solgar). BMW uses the strength of ambient media, to request your own target group during the use of products of competitors to think and compare out. The medium TAXi SELECT is located for passengers seated in the rear for the complete duration of an average of about 15 minutes in the direct field of vision.

Time enough to make the brand claim adaptation defined the future convinced of pleasure: Pleasure does not live in the past. Nevertheless she finds cute, in a good old Benz to be on the way. Especially when he go there, where the future begins. (Extract) as of 82 for the IAA announced world premieres to the full hybrid study BMW vision efficient dynamics as innovative sports model with less than 100 g / km CO score one square.

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